Email marketing is a powerful and adaptable method of promoting your products or services. Inventive Web Solutions offer our own e-mail marketing system, InventiveNet, which provides a quick and easy way for you to create, track and send professional email marketing campaigns to help your business engage with existing or potential customers through email.

Our email marketing system allows you to create targeted and cost effective marketing campaigns in just a few simple steps. You will receive email open stats as well as bounced email handling and link tracking. This allows you to analyse the success of the campaign.

InventiveNet, our all-in-one email marketing software includes everything you need to create, send, track and profit from email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow up marketing and customer feedback loops too:

• Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.
• Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
• Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
• Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.
• See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.
• NEW! Solicit and track feedback with surveys. Using the drag and drop editor you can create customized surveys and feedback forms which you can link to from your email campaigns or autoresponders and then blast to your list in minutes.

To find out more about how email marketing through InventiveNet could benefit your company visit www.inventivenet.co.uk or call us now on 01271 334624.