The motor industry did it, boiler companies did it, why not web companies? That was our thinking and it led to the launch of our website scrappage scheme. With the economy just starting to pick up, our website scrappage scheme will enable you to replace your old website with a brand spanking new one, ensuring that your customers know that you are still thinking about them and their needs. We’ll even give you a 10% discount off our quoted price, no questions asked! All we ask in return is that if you are happy with the service we provide, that you tell everyone about our scheme…. Read more »
Much has been made of the issue of accessibility and the so-called ’laws’ governing it lately. In this article, we attempt to dispel a few myths surrounding the topic, and highlight exactly what you can reasonably expect to achieve with your website. Read more »
At Inventive Web Solutions, we believe that unless your website is usable people will simply not visit it. A pretty website can hold the interest of a user for only so long before they leave to look for the information they need elsewhere. As well as comprehensive information architecture services, Inventive Web Solutions will look at every aspect of a design to insure that it is as usable as possible. Read more »
A frequently-made mistake when launching a new website is to ask “how can we get to the number one spot in Google,Yahoo! or MSN?” A more salient question is “how can I get traffic to my website?” and perhaps more importantly, “how can my website generate business for me?”
It is a common misconception to believe that search engines have the first and last word on how successful a website is. This, however, could not be further from the truth: search engines do not popularise indexed sites; they index popular sites. The difference, of course, being that a website does not need to be indexed straight away to gain a readership, and it will not live and die by its position in the search engines. The fact is, using search engines as your only means of marketing isn’t just ineffectual, it could result in disaster for your website: search engines rely on their ability to update and adapt in order to provide the most relevant results to their users – any site can benefit from this, and any site can be left out of the index, seemingly inexplicably, without notice. Read more »
Your domain name is the first thing that any prospective customer will see when they come to your website, and will, in a number of cases be their route there, so you must make sure that you get it right first time as mistakes are hard to rectify later down the line. When choosing a domain name it is worth considering that it can form a large part of your company branding both online and in other forms of marketing material, it could also influence your target audience or market. If you get it right it could help your search engine rankings and in some cases your domain name could even form your company name for example 888.com, play.com etc.
If you don’t have a website or your company is not planning to have one in the near future then it is worth giving it some thought now. Otherwise, when you get round to it the perfect domain name may already have been snapped up by someone else. Remember that a domain is more than just a website address, it can also be used to create a more professional perception of your business by forming your company’s email address; a Gmail or Hotmail address will never look as professional as yourname@yourcompany.com. So with many company’s now offering low cost domain names there is no real excuse not to have one, and with the new global top level domain just released (.co) it has now become easier to get that domain name you really want! Read more »
The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software, and tools) to lead the Web to its full potential. This includes the composition of web standards. W3C has three main goals:
- To make the Web accessible to all by promoting technologies that take into account the vast differences in culture, languages, education, ability, material resources, access devices, and physical limitations of users on all continents.
- To develop a software environment that permits each user to make the best use of the resources available on the Web.
- To guide the Web’s development with careful consideration for the novel legal, commercial, and social issues raised by this technology.
Read more »
Programmers are tools for converting caffeine into code
Rumours and conjecture spread quickly in web-design, and are often read or purported as fact: “Search Engine Optimisation is bad!” or, “You can guarantee attaining the number 1 spot in Google!” or, our personal favourite, “If you sign up for [insert popular service here] you’ll see a 40,000,000% increase in traffic!” Every day, thousands of innocents flock to websites of varying integrity to put in their URL and email address, hoping to get millions on their homepage in seconds and hoping to have found an answer to one of the most important, and commonly asked questions on the internet.
“Is there a sure-fire way to get traffic to my website?”
If we, or anyone, knew the answer, there wouldn’t be a veritable library of articles discussing the topic online, and we wouldn’t be writing this. If your website doesn’t get traffic, it may as well not exist to those who would potentially use it and to you as a business owner. Maximising the potential of your business online is a long and tricky process – getting conversions from that traffic even more so (although there is a train of thought that suggests 1% of 10,000 visitors is better than 10% of 100 visitors). Read more »
YouTube, the world’s biggest video site, wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called Leanback, described by some as web video for couch potatoes. Read more »
How the hell are you supposed to fold a fitted sheet?
